Trade Marketing Specialist Job in Gujranwala

by

Are you passionate about marketing, sales, and innovation in the FMCG industry? If yes, then this Trade Marketing Specialist Job in Gujranwala at CCI Pakistan is the right opportunity for you. This role offers a chance to work with one of the world’s leading beverage companies and contribute to the execution of impactful trade marketing strategies.

In this article, we will provide you with all the details about the job, including responsibilities, qualifications, skills, salary, benefits, and how to apply.

About the Company – CCI Pakistan

CCI (Coca-Cola İçecek) is a multinational beverage company that produces, distributes, and sells sparkling and still beverages. With operations in 12 countries including Pakistan, Türkiye, Iraq, and Bangladesh, CCI serves over 600 million people with more than 10,000 employees.

The company is committed to sustainability, diversity, inclusion, and equal opportunity employment. It has been recognized as a Top Employer Certified Company and is among the few global organizations with Equal-Salary Certification.

Working at CCI means being part of a workplace where passion, integrity, accountability, and teamwork are the guiding values.

Job Overview

  • Position: Trade Marketing Specialist
  • Location: Gujranwala, Pakistan
  • Department: Marketing
  • Employer: CCI Pakistan
  • Industry: FMCG (Beverages)

This role is ideal for candidates who want to enhance their marketing skills, contribute to brand growth, and implement effective trade marketing strategies in the competitive beverage market.

Key Responsibilities

The Trade Marketing Specialist will be responsible for executing and monitoring trade marketing initiatives at the territory level. Major responsibilities include:

  1. Vendor Management
    • Support execution by managing vendors effectively.
    • Collaborate with 3P partners for POSM deployment and creative agencies.
  2. Market Insights & Tools
    • Provide feedback to the head office and territory teams on tool usage, cost, and effectiveness.
    • Gather market intelligence to identify trends and new opportunities.
  3. Innovation & Campaigns
    • Explore new POS (Point of Sale) innovations and test emerging concepts.
    • Deliver OTIF (On Time In Full) execution of national brand launches.
  4. Asset Management
    • Manage marketing asset inventory at CCBPL warehouses.
    • Track market assets including strategic POSM materials.
  5. Budget & Reporting
    • Monitor DME spend effectiveness at the head office and territory level.
    • Prepare and track monthly performance reports.
  6. Cross-Functional Collaboration
    • Work closely with sales centers, finance, and marketing teams for smooth execution.
    • Ensure compliance with all regulatory systems of the company.

Qualifications & Experience

  • Education: Bachelor’s degree from a recognized institution.
  • Experience: Fresh graduates are encouraged, but candidates with 1–2 years of relevant experience in marketing, trade marketing, or FMCG will have an advantage.

Skills & Competencies

  • Strong communication skills in English and Urdu.
  • Analytical mindset and problem-solving ability.
  • Ability to manage projects independently and deliver results.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word).
  • Creativity in marketing strategies and POSM innovations.
  • Team player with a positive and people-centered attitude.

Salary and Benefits

CCI Pakistan offers a competitive salary package for the Trade Marketing Specialist Job in Gujranwala. While the exact salary depends on the candidate’s experience, typical pay for this role in FMCG companies ranges between PKR 60,000 to PKR 90,000 per month.

In addition to salary, CCI provides several employee benefits, including:

  • Equal Salary and Equal Opportunity workplace.
  • Health insurance and family-friendly policies.
  • Paid leaves and professional development programs.
  • Digital learning and training opportunities.
  • Leadership exposure through organizational events.
  • Inclusive culture with diversity and social clubs.

Why Work at CCI Pakistan?

Working at CCI means being part of a multinational company with a strong vision for the future. The organization fosters diversity, inclusion, and equal opportunity. It is among the first companies to gain Equal-Salary Certification worldwide.

You will have the chance to:

  • Be part of a globally recognized FMCG company.
  • Work on exciting projects in trade marketing.
  • Gain leadership exposure and career growth.
  • Contribute to sustainability and innovation in the beverage industry.

Career Growth Opportunities

A Trade Marketing Specialist can grow into higher positions such as:

  • Trade Marketing Manager
  • Brand Manager
  • Regional Marketing Manager
  • National Marketing Head

This makes the role a stepping stone for a strong and successful career in FMCG marketing.

How to Apply

Interested candidates should prepare an updated CV highlighting their education, experience, and achievements. Applications can be submitted through:

  • CCI Pakistan’s official careers portal
  • Online job portals in Pakistan
  • Professional networking platforms

Shortlisted applicants will be invited for interviews, where they may be tested on analytical skills, marketing knowledge, and creativity.

Final Thoughts

The Trade Marketing Specialist Job in Gujranwala at CCI Pakistan is an excellent opportunity for ambitious professionals who want to grow in the FMCG sector. With attractive salaries, professional training, and a diverse workplace, CCI offers more than just a job—it offers a long-term career path.

If you are passionate about marketing and innovation, don’t miss this chance. Apply today and take the first step toward a bright future with CCI Pakistan.

Leave a Comment